Nothing has the potential to capture your customer’s attention quite like web-video. The ability of video to convey complex ideas, emotions, and images is unsurpassed. While you web-site may attract and funnel visitors, video can close the deal. There exists, no web-site that visitors scan thoroughly for information. Yet video is consumed regularly, in it’s entirety. Why is that?
The answer is simple, it is easy to consume and digest. Unlike pages and pages of text – video, with the click of a button, can be consumed, digested, and understood more readily.
If you feel that you are missing out on traffic and customers from the web, you probably are. If you had your website designed a few years or ago, or it looks like you had it designed in the 90′s, then ask us what we can do for you. We offer design from the ground up, or a redesign to breath new life into your existing site. If you don’t know if you need a redesign, you should take our design quiz. Be sure to include analytics and basic optimization in any design efforts, as this will save you money down the road, and give you instant results from search engines from the day your site goes live.
SEO and SEM – Search Engine Optimization
What is SEO ?
SEO, or Search Engine Optimization is the process of designing, or redesigning a web-page or site to be “search-friendly”, and hopefully rank higher in search results when your potential customers are searching for your products and services. This sounds simple, but there are many design rules that are involved in this process that can positively and negatively affect your “page rank” in the search results. Most designers are unaware of these rules or they choose to ignore them, and the site owner suffers. If your designer did not discuss optimization, page rank, and results initially, you may need to talk to a designer who can remedy your situation.
Currently, there is a strong trend and interest for increasing page rank in search engines, and rightly so. Visibility in search results is the most dominant factor in traffic, revenue, and ultimately success in any web-based venture. As with any business hidden away in a back alley, you must have a method of advertising where you are located, and what you have to offer. On the web, this is done with SEARCH
What is analytics?
The simple explanation is records of your visitors to your web site, the pages they visited, how they got there, what they looked for when they were there, and even reveals why they might have left, without buying or contacting you for more information. The most important record in most cases is “number of visits”, or number of unique visitors. This is the the information you should gather every week, and possibly every day depending on what you are tracking. You need to know if your traffic has double, so you can figure out why. All this can be done with analytics.
-We offer free analytics integration with all our web designs.
Most people do not realize that having a great site designed for today’s competitive markets is simply not enough to get business into your site. This concept is very similar to building the most fantastic, cheapest marketplace in the middle of the woods, with no roads, no signs, no telephone numbers or guidance about how to visit. Laugh, but it is true. If your customers can’t find you on the web….YOU DO NOT EXIST. Contact us to discuss what you can do to improve your traffic – affordably