Alabama Marketing

The Worst SEO Mistake You Can Make

admin — Sun, 13 Mar 2011 17:12:28 +0000

“From a historical perspective, “gaming” Google’s search engine is not new. To many spammers, it’s little more than standard operating procedure. Not until recently, however, has evidence surfaced that brand-name companies with storied histories and vaunted reputations benefitted from questionable practices. In addition to Overstock, J.C. Penney has also been penalized for supposedly leveraging “black hat” techniques such as connecting to “link farms” whose sole purpose is to outfox Internet search engines. J.C. Penney denies that it knowingly did anything wrong, and so does the Web search consulting company hired to help it. But Google let it be known that it won’t stand for this type of activity.” -from Forbes

How search works

admin — Mon, 05 Apr 2010 13:19:32 +0000

A nice little intro into how search works, from Google’s very own Matt Cutts

Do you need to re-design your website?

admin — Mon, 23 Mar 2009 20:32:42 +0000

You may need a web re-design if:

If you have animated flags all over your page, you may need a redesign
If the color pallette on your website has caused visitors to have seizures , you may need a redesign
If you visit your website more than anyone else, you may need a redesign Visitors Since 1998 - 000013
If you don’t show up in Google for you business name , you may need a redesign
If nobody has ever made a positive comment about your site, you may need a redesign
If you do not have a domain name, or you are using free, ad-supported hosting, you may need a redesign
If you have never received an email from a site visitor, you may need a redesign
If your web address (URL) is not printed on your marketing literature, you may need a redesign
If you can’t remember your web address (URL) , you may need a redesign
If you want more business from your website, you may need a redesign

If you answered yes to any one of these question, you may want to investigate a redesign, or at least check into updating your we presence. For a consulatation, call or email us

Pay-per-click VS. Search engine optimization

admin — Mon, 23 Mar 2009 17:23:30 +0000

What is the the difference between pay-per-click (PPC) and search engine optimization (SEO) ? Well, simply put, the strategy, invest and return ratios are vastly different. It is commonly known that – PPC gets 15% of the clicks and 85% of the search budget. SEO gets 85% of the clicks but just 15% of the budget. So a good analysis of strategy should be in order before any new campaign.

PPC marketing, like AdSense and others are a short-term strategy, with short term results many times, with a quick result. In many cases, you can see a same day, and even same hour increase in traffic, and possibly sales, as a result of an Adsense campaign. As many of you already know, increased traffic does not always translate into increased sales, which is why PPC campaigns fall short. Other reasons include:

expense of running a long-term PPC
failure to convert visitors to customers
inability to determine why visitors did not convert

SEO marketing on the other hand can be a very good long-term strategy (weeks to years) but is never a good idea for same day, or even same week results. The main issues with SEO marketing strategies are the turnaraound time – developing strategies, research, content and web development time, implementation, testing, and finally tweaking, can be time consuming. Not to mention the lag time for Google and Yahoo to spider and re-index pages that have not been altered in some time.

Most of the time, SEO considerations should always be part of any web marketing strategies, and any PPC activities should be weighed in any evaluation in relation to a long-term strategy.

For more information about PPC vs. SEO, please contact us