A nice little intro into how search works, from Google’s very own  Matt Cutts

You may need a web re-design if:

1. If you have animated flags all over your page, you may need a redesign
2. If the color pallette on your website has caused visitors to have seizures , you may need a redesign
3. If you visit your website more than anyone else, you may need a redesign  Visitors Since 1998 - 000013
4. If you don’t show up in Google for you business name , you may need a redesign
5. If nobody has ever made a positive comment about your site, you may need a redesign
6. If you do not have a domain name, or you are using free, ad-supported hosting, you may need a redesign
7. If you have never received an email from a site visitor, you may need a redesign
8. If your web address (URL) is not printed on your marketing literature, you may need a redesign
9. If you can’t remember your web address (URL) , you may need a redesign
10. If you want more business from your website,  you may need a redesign

If you answered yes to any one of these question, you may want to investigate a redesign, or at least check into updating your we presence.  For a consulatation, call or email us

What is the  the difference between pay-per-click (PPC) and  search engine optimization (SEO) ?  Well,  simply put, the strategy, invest and return ratios are vastly different.  It is commonly known that - PPC gets 15% of the clicks and 85% of the search budget. SEO gets 85% of the clicks but just 15% of the budget. So a good analysis of strategy should be in order before any new campaign.

PPC marketing, like AdSense and others are a short-term strategy, with short term results many times, with a quick result.   In many cases, you can see a same day, and even same hour increase in traffic, and possibly sales, as a result of an Adsense campaign.  As many of you already know, increased traffic does not always translate into increased sales, which is why PPC campaigns fall short.  Other reasons include:

1. expense of running a long-term PPC
2. failure to convert visitors to customers
3. inability to determine why visitors did not convert

SEO marketing on the other hand can be a very good long-term strategy (weeks to years) but is never a good idea for same day, or even same week results.  The main issues with SEO marketing strategies are the turnaraound time - developing strategies, research, content and web development time, implementation, testing, and finally tweaking, can be time consuming.  Not to mention the lag time for Google and Yahoo to spider and re-index pages that have not been altered in some time.

Most of the time, SEO considerations should always be part of any web marketing strategies, and any PPC activities should be weighed in any evaluation in relation to a long-term strategy.

For more information about PPC vs. SEO, please contact us