Why am I not getting customers from the web?

There are only 2 answers to this question:

  1. You are doing something wrong with your site
  2. You are in the wrong business

Fortunately for you, the first one is easy to fix.

search engine help in Birmingham Al

Caution - don’t overlook search engines

Fix your website

If you are not getting traffic to your site, nobody finds you on the web, and no one ever mentions they found you on the Internet – something is wrong.  There are several reasons why most Alabama businesses have no “business” from their website, here are a few:

  1. Poor design, layout, and content
  2. Failure to register with search engines (yes, we still see it)
  3. Failure to plan for local search
  4. No keyword focus
  5. No analytics (no software tracking of visitors, traffic, and behavior)
  6. No research of web competitors at all
  7. No plan, other than “build it and they will come” approach

Most of  the issues above are quickly and easily addressed by a competent consultant, and your phone can be ringing again within a few days – weeks.  Nothing helps more than talking about it, and addressing the problems head on.

Why have a web-site if nobody ever visits?

Good question.  Most businesses in Alabama have no website at all, but those who do cannot tell you how many visitors they have during a normal week.  In addition, they cannot tell you where these visitors came from, what they were searching for, and what they found when they came.  All these key metrics are essential to know anything about your web customers.

We help Alabama small-business succeed by executing aggressive web-marketing campaigns through proper web-design, layout, content, and optimization – to generate significant increases in traffic from local and world search sources.  Proper design/redesign from the outset ensures proper placement in search results from the major search engines such as Google, Yahoo, MSN-Live(now Bing), and ASK.com.

Identifying underlying deficiencies is the first step in producing a change in traffic from search. After identification, the next step should be market analysis to determine competing sites, search-terms, and obstacles to reaching short-term goals in search results.

search engine optimization birmingham alSearch Engine Optimization in Birmingham Al

If the phrase above is what you typed into a search box to find us, then you are starting to understand how search works.  To have an in-depth understanding of how search works, combined with how people think, and search, can make the difference in your business in survival.  Many businesses are competing with tens and hundreds of local competitors, and many times that nationally.  The first 2 steps in the process is to develop a list of keywords and phrases (like the title of this topic) and start researching to find your competitors.

Steps for initial SEO campaign

  1. Develop keywords/phrases specific to your business
  2. Research those keywords/phrases to see who your competition is on the web

Developing keywords/phrases can be done by you, in your office, prior to our first meeting.  Typically we recommend the most common phrases used by your customers.  One example would be:  “movers birmingham al” a very common phrase used to find moving companies in the metro area.  More detail